Use Cases

Discover use cases that will reach the right users with a relevant message at the right time.

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Acquire New Customers

Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.

Ads

Web

Acquire Customers

Best Practices for Personalizing Your Ad or Search Landing Page

Learn best practices on five personalization topics to keep top of mind when executing marketing use cases.

Web

Ads

Mobile

Monetize Traffic

Build a Custom Personalized Experience With Video Content

Learn how to include video content in personalized web Experiences using the Pathfora SDK in this developer guide.

Web

Engage Your Visitors

Capture More Information from Qualified Leads

Customize your email capture form to help qualify or route incoming leads using this developer guide.

Web

Acquire Customers

Content Modularization in Email with Lytics Audiences

Create dynamic, personalized emails based on Lytics audience membership and other valuable marketing data.

Email

Winback / Renew

Engage Your Visitors

Cross-sell / Up-sell

Customize your Web Experiences with Branded Images

Experiment with advanced styling methods for web Experiences with custom images using this developer guide.

Web

Engage Your Visitors

Deliver Targeted Content

Improve engagement by delivering one-to-one content recommendations based on each user's interests.

Web

Engage Your Visitors

Drive Email Capture & Engagement with Content

Target anonymous, deeply engaged users with email capture and content recommendation campaigns.

Web

Acquire Customers

Engage Your Visitors

Drive Mobile App Downloads

Export audiences targeting mobile web users into Google, Facebook, and other ad partners to increase app downloads.

Ads

Mobile

Acquire Customers

Engage Your Visitors

Engage Qualified Users with Targeted Ads

Advertise to anonymous, qualified traffic using Lytics audiences to power Facebook Lookalike or Google Customer Match.

Ads

Acquire Customers

Cross-sell / Up-sell

Engage Your Visitors

Enhance Personalized Messaging with User Profile Fields

Leverage user profile fields in your messaging to deliver personalized web Experiences using this developer guide.

Cross-sell / Up-sell

Engage Your Visitors

Grow Your Email Marketing List

Build a Lytics personalize campaign to target valuable users and collect emails for your marketing lists.

Web

Email

Acquire Customers

Import an Audience from your Data Warehouse

Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.

Web

Ads

Email

Mobile

Improve Ad Campaign Metrics with Predictive Targeting

Use Lytics predictive audiences in ad tools to make intelligent targeting and bidding decisions within remarketing campaigns.

Ads

Winback / Renew

Cross-sell / Up-sell

Incentivize Visitors to Make First Purchase

Deliver a targeted offer on site to visitors who haven't made a purchase using a Lytics web personalization campaign.

Web

Acquire Customers

Cross-sell / Up-sell

Increase Conversions with Lytics and Facebook Lookalike

Use a highly targeted Lytics audience in a Facebook lookalike ad campaign to increase conversions.

Ads

Acquire Customers

Cross-sell / Up-sell

Keep Visitors Engaged with Content Recommendation Experiences

Reengage users with customized content recommendation Experiences using this developer guide.

Web

Engage Your Visitors

Leverage Lookalike Models and Predictive Audiences

When you need to reach new users that look like your best customers, create Predictive Audiences powered by Lytics Lookalike Models. Campaigns run with Predictive Audiences drive higher conversion rates, improve customer engagement, and reduce ad spend.

Web

Ads

Email

Winback / Renew

Acquire Customers

Engage Your Visitors

Cross-sell / Up-sell

Lookalike Models: Conserve marketing spend on engaged users

Reduce marketing spend by suppressing engaged users who are likely to make a purchase soon and do not require additional messaging.

Ads

Web

Email

Lookalike Models: Convert anonymous users to known users

Converting anonymous users is a key starting point for many marketing campaigns. Build a Predictive Audience in Lytics to intelligently target anonymous users who are most likely to convert to customers.

Web

Email

Acquire Customers

Lookalike Models: Convert free trial users to subscribers

Identify free trial users who are engaging with your brand and are likely to become subscribers.

Web

Acquire Customers

Engage Your Visitors

Lookalike Models: Convert highly engaged users to subscribers

Find highly engaged users who are likely to become subscribers and target them with relevant offers to drive conversions.

Web

Ads

Email

Acquire Customers

Engage Your Visitors

Lookalike Models: Convert single purchasers to multi-purchasers

Find customers who are likely to return for a second or third purchase to create brand loyalty, improve retention, and increase sales.

Web

Email

Cross-sell / Up-sell

Engage Your Visitors

Lookalike Models: Determine which subscribers are likely to churn

Reach out to users who are risk of churning to improve retention and customer engagement.

Web

Ads

Email

Winback / Renew

Mobile Messaging with Lytics Webhooks and Serverless Functions

Use Lytics webhooks and tools like Twilio to engage mobile users with SMS and encourage them to convert to subscribers.

Mobile

Engage Your Visitors

Optimize Remarketing Spend

Use Lytics data science scores to build an effective remarketing audience to export to your ad tools.

Ads

Winback / Renew

Acquire Customers

Cross-sell / Up-sell

Personalize the Messaging of your Website Based on Audience

Implement inline personalization on your website based on a users' audience membership using this developer guide.

Web

Engage Your Visitors

Personalize your Iterable Emails With Lytics Content Recommendations

Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.

Email

Engage Your Visitors

Populate Your Website With One-to-One Content Recommendations

Keep customers clicking by serving them content that is sure to pique their interest using this developer guide.

Web

Engage Your Visitors

Cross-sell / Up-sell

Promote Relevant Content to Users based on their Interests

Build an audience in Lytics based on users’ interests and push it to Facebook for use in your ad campaigns.

Ads

Winback / Renew

Cross-sell / Up-sell

Engage Your Visitors

Reach the Right People Using Lytics

Build Lytics custom audiences that can be pushed to your ad tools for effective targeting.

Ads

Acquire Customers

Cross-sell / Up-sell

Retain Existing Customers

Identify and target users who have upcoming renewals or are likely to churn using this Lytics Playbook.

Web

Email

Winback / Renew

Retarget Unsubscribed Users via Ads

Learn how to reach users who have unsubscribed from your email marketing through ad platforms.

Ads

Winback / Renew

Sending Lytics Audiences to Iterable for Distributing Your Email Campaigns

Message prospects and existing customers in real-time by activating Lytics audiences in Iterable email campaigns.

Email

Winback / Renew

Engage Your Visitors

Cross-sell / Up-sell

Serving Ads On Site with Lytics Audiences

Unlock your first-party data with data science enrichment to better monetize audiences with Google Ad Manager.

Web

Ads

Monetize Traffic

Style your Lytics Web Experiences to Fit Your Brand Guidelines

Learn how to write and troubleshoot custom CSS for Lytics web Experiences on your website using this developer guide.

Web

Suppress Users from Advertising Campaigns

Reduce cost per acquisition by removing unqualified users in your target audiences on Facebook or Google Ads.

Ads

Monetize Traffic

Acquire Customers

Target High-Propensity Prospects with Higher Bids

Target high lifetime value prospects with higher bids in Google DoubleClick Bid Manager using Lytics data science scores.

Ads

Acquire Customers

Tracking Lytics Web Personalize Experiences in Third Party Tools

Explore how to send event data to other tools via integrations, webhooks, or the SDK using this developer guide.

Web

Unlock Additional Web Personalization Features with Lytics API Overrides

Learn how to completely customize any web Experience built in the Lytics UI with SDK features using this developer guide.

Web

Use Lytics with GTM to Manage Customer Consent

Combine Lytics and Google Tag Manager to obtain user consent before enabling the Lytics JavaScript Tag on your website.

Web

Use UTM Parameters for Attribution and Audience Building

Leverage UTM parameters to track your marketing campaign performance across channels and target engaged users.

Web

Ads

Email

Mobile

Monetize Traffic

Engage Your Visitors

Using Lytics with Facebook Lookalike Audiences

Extend your rich, cross-channel Lytics audiences to new Facebook users with similar characteristics.

Ads

Acquire Customers