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Goal
Channel
Requires Developer
Acquire New Customers
Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.
Ads
Web
Acquire Customers
Best Practices for Personalizing Your Ad or Search Landing Page
Learn best practices on five personalization topics to keep top of mind when executing marketing use cases.
Web
Ads
Mobile
Monetize Traffic
Build a Custom Personalized Experience With Video Content
Learn how to include video content in personalized web Experiences using the Pathfora SDK in this developer guide.
Web
Engage Your Visitors
Capture More Information from Qualified Leads
Customize your email capture form to help qualify or route incoming leads using this developer guide.
Web
Acquire Customers
Content Modularization in Email with Lytics Audiences
Create dynamic, personalized emails based on Lytics audience membership and other valuable marketing data.
Winback / Renew
Engage Your Visitors
Cross-sell / Up-sell
Customize your Web Experiences with Branded Images
Experiment with advanced styling methods for web Experiences with custom images using this developer guide.
Web
Engage Your Visitors
Deliver Targeted Content
Improve engagement by delivering one-to-one content recommendations based on each user's interests.
Web
Engage Your Visitors
Drive Email Capture & Engagement with Content
Target anonymous, deeply engaged users with email capture and content recommendation campaigns.
Web
Acquire Customers
Engage Your Visitors
Drive Mobile App Downloads
Export audiences targeting mobile web users into Google, Facebook, and other ad partners to increase app downloads.
Ads
Mobile
Acquire Customers
Engage Your Visitors
Engage Qualified Users with Targeted Ads
Advertise to anonymous, qualified traffic using Lytics audiences to power Facebook Lookalike or Google Customer Match.
Ads
Acquire Customers
Cross-sell / Up-sell
Engage Your Visitors
Enhance Personalized Messaging with User Profile Fields
Leverage user profile fields in your messaging to deliver personalized web Experiences using this developer guide.
Cross-sell / Up-sell
Engage Your Visitors
Grow Your Email Marketing List
Build a Lytics personalize campaign to target valuable users and collect emails for your marketing lists.
Web
Acquire Customers
Import an Audience from your Data Warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.
Web
Ads
Mobile
Improve Ad Campaign Metrics with Predictive Targeting
Use Lytics predictive audiences in ad tools to make intelligent targeting and bidding decisions within remarketing campaigns.
Ads
Winback / Renew
Cross-sell / Up-sell
Incentivize Visitors to Make First Purchase
Deliver a targeted offer on site to visitors who haven't made a purchase using a Lytics web personalization campaign.
Web
Acquire Customers
Cross-sell / Up-sell
Increase Conversions with Lytics and Facebook Lookalike
Use a highly targeted Lytics audience in a Facebook lookalike ad campaign to increase conversions.
Ads
Acquire Customers
Cross-sell / Up-sell
Keep Visitors Engaged with Content Recommendation Experiences
Reengage users with customized content recommendation Experiences using this developer guide.
Web
Engage Your Visitors
Leverage Lookalike Models and Predictive Audiences
When you need to reach new users that look like your best customers, create Predictive Audiences powered by Lytics Lookalike Models. Campaigns run with Predictive Audiences drive higher conversion rates, improve customer engagement, and reduce ad spend.
Web
Ads
Winback / Renew
Acquire Customers
Engage Your Visitors
Cross-sell / Up-sell
Lookalike Models: Conserve marketing spend on engaged users
Reduce marketing spend by suppressing engaged users who are likely to make a purchase soon and do not require additional messaging.
Ads
Web
Lookalike Models: Convert anonymous users to known users
Converting anonymous users is a key starting point for many marketing campaigns. Build a Predictive Audience in Lytics to intelligently target anonymous users who are most likely to convert to customers.
Web
Acquire Customers
Lookalike Models: Convert free trial users to subscribers
Identify free trial users who are engaging with your brand and are likely to become subscribers.
Web
Acquire Customers
Engage Your Visitors
Lookalike Models: Convert highly engaged users to subscribers
Find highly engaged users who are likely to become subscribers and target them with relevant offers to drive conversions.
Web
Ads
Acquire Customers
Engage Your Visitors
Lookalike Models: Convert single purchasers to multi-purchasers
Find customers who are likely to return for a second or third purchase to create brand loyalty, improve retention, and increase sales.
Web
Cross-sell / Up-sell
Engage Your Visitors
Lookalike Models: Determine which subscribers are likely to churn
Reach out to users who are risk of churning to improve retention and customer engagement.
Web
Ads
Winback / Renew
Mobile Messaging with Lytics Webhooks and Serverless Functions
Use Lytics webhooks and tools like Twilio to engage mobile users with SMS and encourage them to convert to subscribers.
Mobile
Engage Your Visitors
Optimize Remarketing Spend
Use Lytics data science scores to build an effective remarketing audience to export to your ad tools.
Ads
Winback / Renew
Acquire Customers
Cross-sell / Up-sell
Personalize the Messaging of your Website Based on Audience
Implement inline personalization on your website based on a users' audience membership using this developer guide.
Web
Engage Your Visitors
Personalize your Iterable Emails With Lytics Content Recommendations
Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.
Engage Your Visitors
Populate Your Website With One-to-One Content Recommendations
Keep customers clicking by serving them content that is sure to pique their interest using this developer guide.
Web
Engage Your Visitors
Cross-sell / Up-sell
Promote Relevant Content to Users based on their Interests
Build an audience in Lytics based on users’ interests and push it to Facebook for use in your ad campaigns.
Ads
Winback / Renew
Cross-sell / Up-sell
Engage Your Visitors
Reach the Right People Using Lytics
Build Lytics custom audiences that can be pushed to your ad tools for effective targeting.
Ads
Acquire Customers
Cross-sell / Up-sell
Retain Existing Customers
Identify and target users who have upcoming renewals or are likely to churn using this Lytics Playbook.
Web
Winback / Renew
Retarget Unsubscribed Users via Ads
Learn how to reach users who have unsubscribed from your email marketing through ad platforms.
Ads
Winback / Renew
Sending Lytics Audiences to Iterable for Distributing Your Email Campaigns
Message prospects and existing customers in real-time by activating Lytics audiences in Iterable email campaigns.
Winback / Renew
Engage Your Visitors
Cross-sell / Up-sell
Serving Ads On Site with Lytics Audiences
Unlock your first-party data with data science enrichment to better monetize audiences with Google Ad Manager.
Web
Ads
Monetize Traffic
Style your Lytics Web Experiences to Fit Your Brand Guidelines
Learn how to write and troubleshoot custom CSS for Lytics web Experiences on your website using this developer guide.
Web
Suppress Users from Advertising Campaigns
Reduce cost per acquisition by removing unqualified users in your target audiences on Facebook or Google Ads.
Ads
Monetize Traffic
Acquire Customers
Target High-Propensity Prospects with Higher Bids
Target high lifetime value prospects with higher bids in Google DoubleClick Bid Manager using Lytics data science scores.
Ads
Acquire Customers
Tracking Lytics Web Personalize Experiences in Third Party Tools
Explore how to send event data to other tools via integrations, webhooks, or the SDK using this developer guide.
Web
Unlock Additional Web Personalization Features with Lytics API Overrides
Learn how to completely customize any web Experience built in the Lytics UI with SDK features using this developer guide.
Web
Use Lytics with GTM to Manage Customer Consent
Combine Lytics and Google Tag Manager to obtain user consent before enabling the Lytics JavaScript Tag on your website.
Web
Use UTM Parameters for Attribution and Audience Building
Leverage UTM parameters to track your marketing campaign performance across channels and target engaged users.
Web
Ads
Mobile
Monetize Traffic
Engage Your Visitors
Using Lytics with Facebook Lookalike Audiences
Extend your rich, cross-channel Lytics audiences to new Facebook users with similar characteristics.
Ads
Acquire Customers