Understanding Lytics / Product Documentation / Web Personalization

Recommend Content Campaign

Example of a Recommend Content Campaign

The Recommend Content campaign type is used to surface content (an article, a blog post, a product page) to visitors. Each recommendation is personalized to the individual. This could be used to keep visitors engaged by surfacing what to read next, or assist casual perusers by prompting a starting point.

Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit the recommendations from showing up on auxillary pages like the home page, company page, or checkout page. It can also only be shown to users with high usage. This way low usage visitors can be targeted with a more aggressive campaign.

Authoring Steps for a Recommend Content Campaign

  1. Choose Content
  2. Design
  3. Target
  4. Display
  5. Review

Further Reading

See our Web Personalization use cases for tutorials implementing common marketing use cases using Personalization.