Understanding Lytics / Product Documentation / Web Personalization

Editor: Display Step

The display step in the editor

The display step is used to set when and where the campaign will show up. This ranges from the specific URLs a campaign can be shown on to the exact scroll position of a page that needs to be met before a campaign will trigger.

Appears On

This is an optional setting to specify which pages the campaign can be shown on. This can be a fixed list of pages or expressions that match many pages. There are four matching strategies offered, each with its own advantages and drawbacks. Use them in combination for best effect.

  • Simple – A fuzzy match that removes the URL protocol and query string before matching.
  • Exact – The URL must match what is typed exactly. Protocol, query params, and all.
  • Partial – The text specified must be a part of the URL.
  • Regex – A regular expression to be executed client-side with JavaScript for complex matching requirements.

Appears On Use Cases

1. Only show the campaign on the home page

Solution: Use a simple match for www.getlytics.com


  • https://www.getlytics.com
  • http://www.getlytics.com
  • http://www.getlytics.com?ad_campaign=1ed387faed

Doesn't Match:

  • http://www.getlytics.com/blog
  • https://activate.getlytics.com

2. Show the campaign on the blog, but nowhere else

Solution: Use a partial match for /blog/


  • http://www.getlytics.com/blog/
  • http://getlytics.com/blog/some-post-in-the-past
  • https://www.getlytics.com/blog/tag/customer-data-platform?referrer=thegreatgoogle

Doesn't Match:

  • https://www.getlytics.com/
  • http://getlytics.com/careers

3. Gate a specific resource

Solution: Use an exact match for https://www.getlytics.com/resources?id=a763efd12c


  • https://www.getlytics.com/resources?id=a763efd12c

Doesn't Match:

  • http://www.getlytics.com/resources?id=a763efd12c
  • https://getlytics.com/resources?id=a763efd12c
  • https://www.getlytics.com/resources?id=a763efd12c&something=that-will-404

4. Show a referral thank you message on integration pages

Solution: Use a regex match for \/integrations\/.+?\?.*?ref=our_partner


  • http://www.getlytics.com/integrations/campaignmonitor?ref=our_partner
  • http://www.getlytics.com/integrations/campaignmonitor?session=125929&ref=our_partner
  • http://www.getlytics.com/integrations/adroll/?ref=our_partner
  • https://getlytics.com/integrations/segment?ref=our_partner&qp=true

Doesn't Match:

  • http://www.getlytics.com/integrations/campaignmonitor?ref=some_stranger
  • http://www.getlytics.com/integrations?ref=our_partner
  • http://www.getlytics.com/blog/adroll?session=125929&ref=our_partner

Advanced Display Options

Advanced display options as seen in the product

There are a variety of display options that, instead of using audiences for triggering, use the state of the active web session. They are all optional, but they can be helpful when optimizing a campaign.

Display Trigger

  • Show After x Page Views – Do not show the widget until the requesite number of pages have been visited.
  • Show After x Seconds – Do not show the widget until the requesite number of seconds in the session have elapsed.
  • Show after x% Page Scroll – Do not show the widget until the user has scrolled a certain percent of the page.
  • Show On Exit Intent – Do not show the widget until the user is about to abandon the site.

Display Frequency

  • Show Up To x Times Per User, Ever – After the specified number of impressions, suppress the campaign forever for the current user.
  • Show Up To x Times Per User Per Session – After the specified number of impressions, suppress the campaign for the current user. The count of impressions resets when the user ends their current session.

When User Clicks CTA...

  • Hide After x Clicks – Put the campaign in hiding mode after the user has clicked the call to action the specified number of times.
  • Hide For x Time – When a campaign is in hiding mode, it should hide for the specified number of seconds/hours/days/weeks.
  • Hide Permanently – Instead of putting a campaign in hiding mode, never show it again for the current user.

Campaign Timing

The campaign timing allows for a campain to start at a future date and/or automatically end at a future date. Configuring the campaign timing is optional with the default starting time being the moment the campaign is published, and the default ending time being never. This results in a campaign that needs to be stopped by hand.