Understanding Lytics / Product Documentation / Web Personalization

Drive Traffic Campaign

Example of a Drive Traffic campaign

The Drive Traffic campaign type is used to reroute visitors on your site. If you have an ongoing promotion, a Drive Traffic campaign can lead visitors on your home page or elsewhere to a landing page for the promotion.

Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit promotions to high-value visitors, send the right message at the right time to users with a high propensity to convert, only show the campaign on articles, or any number of other tactics to optimize conversion rates.

Authoring Steps for a Drive Traffic Campaign

  1. Choose URL
  2. Design
  3. Target
  4. Display
  5. Review

Further Reading

See our Web Personalization use cases for tutorials implementing common marketing use cases using Personalization.