Understanding Lytics / Product Documentation / Content Affinity Engine

Leveraging Content Affinities

There are many ways to utilize the Lytics Content Affinity Engine, ranging from creative to savvy. With access to rich and automatic content taxonomy and user-level topic affinity information, any campaign can be improved.

A recommended starting point is to create a simple campaign to drive traffic or sign ups. But, instead of using generic language and running the campaign everywhere, create an audience of just the users with some affinity for a single topic and change the language to incentivize these people.