Understanding Lytics / Product Documentation / Audiences

Existing Audiences

The Existing Audiences tab in the audience builder contains a list of all existing audiences and their size categorized by audience type such as characteristic. Characteristics are prebuilt audiences pertaining to single user attributes such as location or behavior.

You can use the Filter by Audience Type drop-down to filter the list or use the Search box to quickly find an audience by name.

Existing Audience Condition Builder Open

Select an audience or characteristic to add it to the definition of the audience you are building or editing.

Existing Audience Rule