Understanding Lytics / Product Documentation / Audiences


The campaigns tab in the audience builder is used to add rules regarding users interactions with Lytics personalize campaigns to your audience.

Campaign Condition Builder Campaign Step

The campaign list displays all of your campaigns including their status and reach. Use the Filter campaigns by drop-down to display running, archived, or all campaigns or search for a campaign by name using the Search input.

Campaign Condition Builder Metric Step

Once a campaign has been selected, choose which condition to use to target users: Reached but not converted, Converted, or Reached.

Additionally, when applicable, campaigns can be fanned out to display any variations. Select the Show Variations checkbox reveal any variations. Users in different variations can be completely excluded from targeting or targeted with a different condition.

Campaign Condition Builder Variation Metric Step

Campaign Rule in Builder

After clicking the Add Condition button, the campaign rule will be added to the audience definition. Click the Campaign button or All variations drop-down to edit those conditions. Click + to reopen the condition builder.

If, instead, you would like to exclude users who have met the campaign condition use the Included/Excluded toggle.