Understanding Lytics

Familiarize yourself with the tools Lytics offers to improve your personalized marketing. Walk through importing your first dataset, building your first segment, executing your first Lytics powered-campaign, and more.

Getting Started

If you're new to Lytics here's a place to start. You can start collecting data and building audiences right out of the box.

Data Collection

To begin collecting data with Lytics you can use our Javascript tag, or set up an import from your other marketing tools or a custom source.

Lytics Javascript Tag

Learn how to configure and add the Lytics Javascript tag to your website as well as send a receive data through the tag.

User Profiles

User data is parsed as profiles in Lytics to give you a full view of your customer across all the channels you have connected.


Lytics audiences allow you to partition users based on the rules that operate on user profile fields and other audiences. These audiences are powerful targeting tools for personalized marketing campaigns.

Web Personalization

Lytics Web Personalization campaigns allow you to reach a targeted group of users on your website with relevant, personalized messages.

Content Affinity Engine

The Lytics Content Affinity Engine classifies the content on your website and determines users interests in certain topics related to your content.

Descriptive & Predictive Modeling

Lytics has a number of data science models and scores that are available for use to classify and predict user behavior. This enriched data is available for segmentation to improve your marketing campaigns.

Data Management

The data section of the Lytics interface allows you to view raw events coming in, view how raw data is parsed into user fields, and set up integrations with your marketing tools.

Account Management

The account section of the Lytics interface will allow you to configure basic account settings and view or update information related to your account.