Understanding Lytics / Integrations

Sitecore

Unlock the power of personalization in your CMS! Connecting Lytics to Sitecore enables you to access segments created in Lytics and use them to drive rules in Sitecore's native personalization engine. Lytics combines behavior from your other marketing tools with known user identities to create predictive segments based on how your users interact with your brand. Use your custom segments to create personal and powerful experiences.

Setup of the integration in Sitecore is simple, but requires back-end Sitecore and .NET development experience and access to your site's codebase.

  1. Install Sitecore connector as explained here
  2. Once Sitecore connector is installed, establish content to be personalized in Sitecore's Content Editor and/or xEditor. connect

  3. Select to use Lytics segments for personalization in the Rule Set Editor, just like you would any other rule. select

  4. Select the specific Lytics segment to use as the target segment for personalization. select