Understanding Lytics / Integrations


Connect Maropost to Lytics to import user and email activity data from Maropost.

This article covers:

Before You Begin

You will need to be an administrator of your Maropost account.


  1. Navigate to the Maropost app in the Integrations section of Lytics. Maropost tile
  1. Navigate to the Authorizations section. Authorizations section

  2. Click the New authorization button. New authorization

  3. To authorize Maropost you need the following things:

    • Account #
    • Api Key Marketo new authorization

      The account number is the digit in your maropost url, (e.g., when you log into maropost and your url looks like http://app.maropost.com/accounts/4/dashboard, then the account number is "4").

      To get an Api Key in Maropost, do the following:

    1. Scroll over your username name in the top right corner
    2. Select Connections
    3. On the connections page choose Api Keys
    4. Click Add Key
      Maropost Add Key button

    5. Generate a new key. Make sure at least Campaigns, Account, Contacts, and Reports are selected and Add.

      Maropost Add Key form

  4. Copy the newly generated Api Key and use it in the Lytics auth.

Import Maropost User and Email Activity Data

FrequencyUsers: Daily at midnight PST, Activity: Hourly
User fieldsemail, first_name, last_name, phone, custom fields, fax
Provider fieldssubscribe, remove tags, add tags, account ID
User activityopens, clicks, unsubs, bounces
Campaign contentno
  1. Authorize Lytics with Maropost, if you have not previously done so.
  2. Select Import Users & Email Activity from the list of workflows available.
  3. To configure the import, select the Maropost lists from which to import user data. Activity data from the past 180 days will be imported. To only import user data, uncheck Activity. Screen Shot 2018-11-30 at 13 18 26 - This import will run continuously by default. - If you would like to do a one-time import, uncheck "Keep Updated" in the Advanced Options section in the Lytics workflow form.