Understanding Lytics / Integrations

Lotame

Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content. Lotame's global data exchange (LDX) provides you with access to billions of third-party data points with a focus on quality.

When a user lands on a page that has both the Lytics JavaScript tag and Lotame tag, Lytics will initiate a cookie exchange with Lotame in order to mutually identify a user. After Lytics and Lotame have a shared view of a user, Lytics can export audience details to Lotame via server-to-server API.

Before You Begin

You will need to initiate cookie exchange between Lytics and Lotame. You will need your Lotame Public SSH Key, contact your Lotame account manager to obtain your key.

Initiate cookie exchange

To activate cookie exchange you need to:

Authentication

  1. In Lytics, navigate to the Integrations section and select Lotame.

    lotame-tile

  2. Select Export Audiences.

    select-export

  1. Select Add new authorization.
  2. In Lotame Public SFTP Key field, enter your Lotame public SSH key.
  3. In the Description field, enter a description of your authorization.
  4. Click Authorize.

    authorization

Export Audiences to Lotame

Summary
Frequencybatched, hourly
Exports toLotame segment membership
NameLytics audience names as Lotame segments
Identifiersidentified via cookie exchange
Segment Exportsyes
Typeadds and removals

Sending audience membership to Lotame requires some coordination between Lytics and Lotame. Lotame can receive audience membership data in various services. This integration chooses to send audience membership data to a Lytics-managed SFTP server. Lotame will be able to access the SFTP folder with username "lotame_{lytics account number}" in combination with the private-key pair of the public-key provided below in authorization.

Get started by following the instructions below.

  1. In Lytics, navigate to the Integrations section and select Lotame.

    lotame-tile

  2. Select Export Audiences.

    select-export

  1. Select your authorization.
  2. In the Audiences drop-down, select the audiences that you'd like to send to Lotame. As users enter or exit the selected Lytics audiences(s) a segment add/remove event will be sent to Lotame.
  3. In the Client folder field, enter a short lowercase name that will name the SFTP folder for this export.
  4. (Optional) Select Send Existing Users to send users who already exist in the selected audiences. If unchecked only new users will be exported to Lotame.
  5. Click Start Export.

Lytics audiences files should appear in the SFTP folder in an hour.

setup-export