Understanding Lytics / Integrations

ExactTarget

Connecting your ExactTarget account gives you the ability to see which of your customers have opened your emails, or even clicked on a link inside them!

This article covers:

Authentication

To enable ExactTarget integrations, you will need the following information from your Marketing Cloud account:

  • API Username & Password
  • Marketing Cloud Instance ID
  • Whitelist IP ranges

API Username & Password

  1. In your ExactTarget account, navigate to Administration, which is found in the drop-down menu at the top right of your screen. dropdown
  2. Hover over Account and select Users: users
  3. From the user list screen, click Create in the top left: list
  4. When filling out the General Settings, make sure to check the API User checkbox. Also take note of the username/password you choose, as these are the necessary credentials you will supply when authorizing your ExactTarget account on Lytics. setting
  5. For permissions, you must check Grant the user access to web services, and it is recommended you make the user a Marketing Cloud Administrator: permissions
  6. Save the User.

Instance ID

The Instance ID can be found in the URL bar of your browser when you are signed in. It is in the format sX where X is a number. In the following example, the instance ID is s6: bar

NOTE: If you do not see the instance ID in your URL, then you can use "s1".

Whitelist IP ranges

Many ExactTarget customers setup IP whitelists for who is allowed to access their account. If that hasn't been setup on your account, you can skip this step. However, if you do have whitelists in place, you will need to add another for our servers.

  1. Navigate to Administration in your ExactTarget account. dropdown
  2. On the administration screen, choose Login IP Whitelist. whitelist

  3. From the IP whitelist screen click Create in the top left: list

  4. There are two IPs that must be added to the whitelist: 23.21.180.132 and 50.240.27.238. IP1 IP2

Authorizing In Lytics

  1. Navigate to the ExactTarget integration in the Integrations section of the admin. exact target
  2. Navigate to Authorizations.
  3. Click Add new authorization.
  4. Fill in the credentials you gathered from ExactTarget, and give a short description to the authorization. authorization
  5. Click Authorize to save the authorization.

Exporting to a List

  1. Navigate to the ExactTarget integration in the Integrations section of the admin. exact target
  2. Select the Export List workflow.
  3. Select the authorization you created in the authentication step.
  4. Complete the required fields:
    • Audience: Choose the Lytics audience that contains the users you want to export.
    • List to Update: Select an ExactTarget list to send users to, or select "Create New List" to export to a new list created by the workflow.
    • Keep Updated: Enabled the export to run continuously, updating users in daily batches. export configuration
  5. (Optional) Toggle the Advanced Options for more configuration options:
    • Time of Day & Timezone: Let you select the exact time of day the users should be exported for a continuous export.
    • Field Mappings: Choose how Lytics user fields should map to custom fields for ExactTarget users.
    • Email Field: Select the Lytics field which contains the user's email address.
    • Subscriber Key: If SubscriberKey is required for your ExactTarget account, choose the field that contains what you want to use as a SubscriberKey.
  6. Click Start Export to begin the export. Your audience will soon be available in ExactTarget as a list.

Importing a List

  1. Navigate to the ExactTarget integration in the Integrations section of the admin. exact target
  2. Select the Import List workflow.
  3. Select the authorization you created in the authentication step.
  4. Check the Get custom subscriber attributes checkbox if you would like to import custom subscriber attributes. This may increase the amount of time the import will take. import configuration
  5. Click Start Import to import all of your subscribers from ExactTarget into Lytics. They will be continuously synced going forward.