If you're new to Lytics here's a place to start. You can start collecting data and building audiences right out of the box.
How does Lytics work?
Lytics combines your marketing use data from many different sources into one unified platform that is actionable. Get started with data collection, segmentation, and execution.
Data Collection Overview
Building Your First Audience
Learn how to build your first audience with Lytics. Walk through how to build an audience of users who have visited in the last 7 days.
Export Your First Audience
Once you've created your first audience you can export it to any of your marketing tools or create a CSV with the user data.
Data Onboarding and Management
Learn how Lytics onboards data from virtually any source to siloed data streams and maps raw data to user fields.
User data is parsed as profiles in Lytics to give you a full view of your customer across all the channels you have connected.
Lytics audiences allow you to partition users based on the rules that operate on user profile fields and other audiences. These audiences are powerful targeting tools for personalized marketing campaigns.
Lytics Web Personalization campaigns allow you to reach a targeted group of users on your website with relevant, personalized messages.
Drive Traffic Campaign
Collect Leads Campaign
Present a Message Campaign
Recommend Content Campaign
The Campaign Editor
Editor: Design Step
Editor: Target Step
Editor: Display Step
Editor: Review Step
Editor: Choose URL Step
Editor: Customize Form
Editor: Choose Content
Building Audiences with Campaign Data
The Pathfora SDK
The Public Entity API
Content Affinity Engine
The Lytics Content Affinity Engine classifies the content on your website and determines users interests in certain topics related to your content.
Descriptive & Predictive Modeling
Lytics has a number of data science models and scores that are available for use to classify and predict user behavior. This enriched data is available for segmentation to improve your marketing campaigns.
The account section of the Lytics interface will allow you to configure basic account settings and view or update information related to your account.