Drive Marketing Goals

Streamline your cross-channel marketing efforts using Lytics to serve individual customers at scale and achieve your business goals.

Build cross-channel customer Journeys with Lytics.

Deliver the next best experience automatically and at scale

Despite the abundance of tools that promise automation, marketers still get bogged down in complexity while trying to engage customers across channels. Instead of relying on heuristics and manual rules, let Lytics decide which Experience is most relevant for a customer at a given time. The easy-to-use Lytics Canvas provides visibility into your campaign performance across channels and simplifies your marketing team's workflow, allowing you to organize and optimize the customer lifecycle all in one place.

Lytics Journey Canvas allows you to create personalized customer Journeys based on Stages that align with your business goals.

Automation made attainable

Lytics removes the guesswork and handles difficult logic for you to ensure each customer receives the next best Experience. With intelligent filters and exclusion rules built into the Canvas, Lytics helps prevent over-messaging and drive engagement.

Streamlined channel coordination

Gain a shared understanding of your customers across your organization. With Lytics as your marketing hub, you can deliver a cohesive customer experience across channels, know what’s working, and quickly iterate for better results.

Learn more about channel reporting

Intelligence-driven personalization

Leverage built-in machine learning and data science to deliver one-to-one personalization. Lytics determines the optimal message and timeframe to reach individuals based on their previous engagement with your brand.

Learn more about Optimization

Real-time activation

Lytics automatically updates audiences and triggers downstream actions based on the real-time flow of users. Once someone converts on a Stage, they'll be eligible to receive new Experiences that move them towards your Goal.


Read more to start executing goal-based marketing using Lytics.