Deliver the next best experience automatically and at scale
Despite the abundance of tools that promise automation, marketers still get bogged down in complexity while trying to engage customers across channels. Instead of relying on heuristics and manual rules, let Lytics decide which Experience is most relevant for a customer at a given time. The easy-to-use Lytics Canvas provides visibility into your campaign performance across channels and simplifies your marketing team's workflow, allowing you to organize and optimize the customer lifecycle all in one place.
Automation made attainable
Lytics removes the guesswork and handles difficult logic for you to ensure each customer receives the next best Experience. With intelligent filters and exclusion rules built into the Canvas, Lytics helps prevent over-messaging and drive engagement.
Streamlined channel coordination
Gain a shared understanding of your customers across your organization. With Lytics as your marketing hub, you can deliver a cohesive customer experience across channels, know what’s working, and quickly iterate for better results.
Intelligence-driven personalization
Leverage built-in machine learning and data science to deliver one-to-one personalization. Lytics determines the optimal message and timeframe to reach individuals based on their previous engagement with your brand.
Real-time activation
Lytics automatically updates audiences and triggers downstream actions based on the real-time flow of users. Once someone converts on a Stage, they'll be eligible to receive new Experiences that move them towards your Goal.
Resources
Read more to start executing goal-based marketing using Lytics.
Use Case
Acquire New Customers
Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.
Ads
Web
Acquire Customers
Use Case
Retain Existing Customers
Identify and target users who have upcoming renewals or are likely to churn using this Lytics Playbook.
Web
Winback / Renew
Use Case
Sending Lytics Audiences to Iterable for Distributing Your Email Campaigns
Message prospects and existing customers in real-time by activating Lytics audiences in Iterable email campaigns.
Winback / Renew
Engage Your Visitors
Cross-sell / Up-sell
Use Case
Drive Email Capture & Engagement with Content
Target anonymous, deeply engaged users with email capture and content recommendation campaigns.
Web
Acquire Customers
Engage Your Visitors
Product Doc
Canvas Overview
Reach your marketing goals by delivering relevant experiences across channels using the Lytics Canvas.