Unify Customer Profiles

Connect your marketing technology stack with Lytics to standardize your customer data and dynamically enrich individual profiles for downstream personalization.

Lytics unifies customer data across your MarTech stack.

Eliminate data silos and build a holistic view of your customers

For marketers, more tools with more data have created more complexity rather than better solutions. Data is most valuable when it can be activated to provide a better customer experience and improve your reach towards your marketing goals. Lytics creates unified profiles of your customers with useful data about their cross-channel behavior, content affinities, the organizations they belong to, and more to then unlock Insights that are key to personalization.

Data unification process on Lytics to create unified customer profiles.

Capture interactions in real-time

Send customer data from your website, emails, ads, and mobile apps through Lytics APIs, JavaScript tag, or Pixel. Lytics crawler also extracts rich topics from your website and automatically builds a dynamic taxonomy of your content.

Integrate your marketing tools

Centralize your customer intelligence for a complete picture of your marketing. With over 100 built-in integrations, Lytics can pull and push data from any source to any destination, including custom data to suit your particular use cases.

Learn more about Integrations

Dynamic identity resolution

Lytics stitches data fragments across sources into a single customer profile using identity resolution, mapping your data with multiple identifiers. This enables you to deliver personalized Experiences across channels throughout the customer lifecyle.

Learn more about identity resolution

Advanced profile enrichments

Lytics enriches individual customer profiles using data science to calculate behavioral scores and content affinities that are powerful tools for segmentation. You can also add data for demographics, social, industries, and more through integrated third-party enrichment services.


Read more to start building unified customer profiles on Lytics.

Product Doc

Stitching User Profiles

Understand the most common ways Lytics combines data using shared identifiers to build a complete user profile.

Product Doc

Onboarding Web Data

Use the Lytics JavaScript tag and Image Pixel to onboard data from your website, email marketing, and online advertising.

Product Doc

Integrated Marketing Tools

Lytics has a number of pre-built integrations with popular marketing tools. Data collected through these integrations are automatically mapped and accessible in the user profile.

Product Doc

User Profiles Introduction

A profile is a representation of all processed data pertaining to a single user. Data from disparate channels are linked together through a process called identity resolution.

Product Doc

User Fields

User fields are fields available to the user profile which are actionable in segmentation or on a granular level of personalization.



The Lytics Query language (LQL) is an SQL-like language that defines how raw events should be mapped into user fields for profiles. The query API allows you to add, read, or delete queries in an account.

Developer Academy

LQL & Data Import Basics

Learn the basics of LQL, how data identities are resolved across streams, how you can map custom data, and a few of the different ways to import custom data into your account.

Use Case

Import an Audience from your Data Warehouse

Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.






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