Eliminate data silos and build a holistic view of your customers
For marketers, more tools with more data have created more complexity rather than better solutions. Data is most valuable when it can be activated to provide a better customer experience and improve your reach towards your marketing goals. Lytics creates unified profiles of your customers with useful data about their cross-channel behavior, content affinities, the organizations they belong to, and more to then unlock Insights that are key to personalization.
Capture interactions in real-time
Integrate your marketing tools
Centralize your customer intelligence for a complete picture of your marketing. With over 100 built-in integrations, Lytics can pull and push data from any source to any destination, including custom data to suit your particular use cases.
Dynamic identity resolution
Lytics stitches data fragments across sources into a single customer profile through an identity resolution strategy that maps your data with multiple unique identifiers. This enables you to build customer Journeys and deliver personalized Experiences across channels.
Advanced profile enrichments
Lytics enriches individual customer profiles using data science to calculate behavioral scores and content affinities that are powerful tools for segmentation. You can also add data for demographics, social, industries, and more through integrated third-party enrichment services.
Read more to start building unified customer profiles on Lytics.
Stitching User Profiles
Understand the most common ways Lytics combines data using shared identifiers to build a complete user profile.
Onboarding Web Data
Integrated Marketing Tools
Lytics has a number of pre-built integrations with popular marketing tools. Data collected through these integrations are automatically mapped and accessible in the user profile.
User Profiles Introduction
A profile is a representation of all processed data pertaining to a single user. Data from disparate channels are linked together through a process called identity resolution.
User fields are fields available to the user profile which are actionable in segmentation or on a granular level of personalization.
The Lytics Query language (LQL) is an "SQL-like" language that defines how raw events should be mapped into user fields for profiles. The query API allows you to add, read, or delete queries in an account.
LQL & Data Import Basics
Learn the basics of LQL, how data identities are resolved across streams, how you can map custom data, and a few of the different ways to import custom data into your account.
Import an Audience from your Data Warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.
Can CDPs and DMPs work together?
CDPs and DMPs are two very different tools that do very different things. So the truth is that the either-or discussion is too limited. Because sometimes you only need one technology to meet your business goals—but sometimes the two can work together.
How identity graphs make marketing smarter
Customer data is often incomplete and overwhelming. Here's how Lytics stitches it together into actionable, real-time user profiles and personalization strategies that drive real business success.
Types of data: qualitative vs. quantitative
Overwhelmed by the data jargon? Here are some definitions from our experts.