Activate Personalized Experiences

Engage your customers at every touchpoint and improve the performance of your marketing by optimizing who gets what, on which channel, and when, using Lytics.

Leverage data-driven marketing for one-to-one personalization

Marketers today are challenged to stand out among the sheer volume of messages targeting consumers. To attract users' attention, convert customers, and ultimately earn brand loyalty, you must engage each customer with relevant Experiences throughout their Journey. Lytics enables companies of all sizes to use their customer data and Insights to achieve significant business results such as 4X revenue growth, 10X higher click-through rates, and a 20% decrease in cost per acquisition.


Engagement-based messaging

Send the ideal message to each user, whether they are a highly engaged repeat buyer or an infrequent visitor at risk of churning. Lytics predictive models evaluate past performance and user behavior to reach your customers where they are.

Smart targeting tactics

A suite of methods are available to personalize your website, email, and online ads, including custom modals and modular content. Lytics automatically calculates when users are ready for a message in each channel to best utilize your marketing budget.

Optimize delivery across channels

Timing is everything, and Lytics helps you get it right for each user. By analyzing past engagement patterns, Lytics can predict when an individual is more likely to engage and then deliver your Experience automatically within that time window.

Learn more about Delivery Optimization

Dynamic content recommendations

Keep customers engaged and increase their lifetime value by recommending relevant content and products. Lytics uses a flexible algorithm that can recommend based on popularity, recency, similarity, or user-level topic affinities.

Learn more about Content Recommendations


Resources

Learn more about activating personalized customer Experiences with Lytics.

Use Case

Keep Visitors Engaged with Content Recommendation Experiences

Reengage users with customized content recommendation Experiences using this developer guide.

Web

Engage Your Visitors

Use Case

Populate Your Website With One-to-One Content Recommendations

Keep customers clicking by serving them content that is sure to pique their interest using this developer guide.

Web

Engage Your Visitors

Cross-sell / Up-sell

Use Case

Promote Relevant Content to Users based on their Interests

Build an audience in Lytics based on users’ interests and push it to Facebook for use in your ad campaigns.

Ads

Winback / Renew

Cross-sell / Up-sell

Engage Your Visitors

Use Case

Content Modularization in Email with Lytics Audiences

Create dynamic, personalized emails based on Lytics audience membership and other valuable marketing data.

Email

Winback / Renew

Engage Your Visitors

Cross-sell / Up-sell

Use Case

Personalize your Iterable Emails With Lytics Content Recommendations

Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.

Email

Engage Your Visitors

article

Lytics Optimization Product Brief

Lytics Optimization empowers enterprise marketers to leverage machine learning that automatically delivers a relevant message in each of your connected channels.

white paper

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

blog

What is marketing personalization—and why does it matter?

Personalization helps customers connect with your brand. It helps you reach them with the right messages at the right time—and not annoy them with the wrong messages at the wrong time. And it drives real business results.