Leverage data-driven marketing for one-to-one personalization
Marketers are challenged to stand out among the sheer volume of messages targeting consumers. To attract users' attention, convert customers, and ultimately earn brand loyalty, you must engage each customer with relevant Experiences throughout their customer lifecycle. Lytics enables companies of all sizes to use their customer data and Insights to achieve significant business results such as 4X revenue growth, 10X higher click-through rates, and a 20% decrease in cost per acquisition.
Engagement-based messaging
Send the ideal message to each user, whether they are a highly engaged repeat buyer or an infrequent visitor at risk of churning. Lytics predictive models evaluate past performance and user behavior to reach your customers where they are.
Smart targeting tactics
A suite of methods are available to personalize your website, email, and online ads, including custom modals and modular content. Lytics automatically calculates when users are ready for a message in each channel to best utilize your marketing budget.
Optimize delivery across channels
Timing is everything, and Lytics helps you get it right for each user. By analyzing past engagement patterns, Lytics can predict when an individual is more likely to engage and then deliver your Experience automatically within that time window.
Dynamic content recommendations
Keep customers engaged and increase their lifetime value by recommending relevant content and products. Lytics uses a flexible algorithm that can recommend based on popularity, recency, similarity, or user-level topic affinities.
Resources
Learn more about activating personalized customer Experiences with Lytics.
Use Case
Keep Visitors Engaged with Content Recommendation Experiences
Reengage users with customized content recommendation Experiences using this developer guide.
Web
Engage Your Visitors
Use Case
Populate Your Website With One-to-One Content Recommendations
Keep customers clicking by serving them content that is sure to pique their interest using this developer guide.
Web
Engage Your Visitors
Cross-sell / Up-sell
Use Case
Promote Relevant Content to Users based on their Interests
Build an audience in Lytics based on users’ interests and push it to Facebook for use in your ad campaigns.
Ads
Winback / Renew
Cross-sell / Up-sell
Engage Your Visitors
Use Case
Content Modularization in Email with Lytics Audiences
Create dynamic, personalized emails based on Lytics audience membership and other valuable marketing data.
Winback / Renew
Engage Your Visitors
Cross-sell / Up-sell
Use Case
Personalize your Iterable Emails With Lytics Content Recommendations
Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.
Engage Your Visitors
article
Lytics Optimization Product Brief
Lytics Optimization empowers enterprise marketers to leverage machine learning that automatically delivers a relevant message in each of your connected channels.
white paper
Personalization at Scale: 1:1 Marketing to the Millions
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
blog
What is marketing personalization—and why does it matter?
Personalization helps customers connect with your brand. It helps you reach them with the right messages at the right time—and not annoy them with the wrong messages at the wrong time. And it drives real business results.