- Improved security and reliability: Version 3 has no external dependencies. This means you don’t have to worry about the Lytics Tag being impacted by changes to browser and cookie tracking policies, among other advantages.
- Expanded configurations and testing: Granular options allow more customization for your use cases and have enabled more efficient diagnostics and debugging.
- Future-proof architecture: Modular plugins allow Lytics to rapidly add new capabilities and advanced customers to build custom, browser-based integrations.
If your existing account uses version 2 of the Lytics Tag, please ask your Account Manager about migrating. Version 3 was built to be backwards compatible, so the vast majority of version 2 implementations will continue working in version 3 with minimal changes.
Find out more about version 3 improvements, migrating, and using the Lytics Tag.