To provide more control and capabilities for our clients, we have launched a new version (3.0) of our JavaScript Tag. The new tag was beta tested in 2019, and is now available for all our clients via the Lytics UI. A few benefits of the new Lytics Tag to highlight are:

Improved security and reliability: Version 3 has no external dependencies. This means you don’t have to worry about the Lytics Tag being impacted by changes to browser and cookie tracking policies, among other advantages.
Expanded configurations and testing: Granular options allow more customization for your use cases and have enabled more efficient diagnostics and debugging.
Future-proof architecture: Modular plugins allow Lytics to rapidly add new capabilities and advanced customers to build custom, browser-based integrations.

If your existing account uses version 2 of the Lytics Tag, please ask your Account Manager about migrating. Version 3 was built to be backwards compatible, so the vast majority of version 2 implementations will continue working in version 3 with minimal changes.

Find out more about version 3 improvements, migrating, and using the Lytics Tag.

What's new with JavaScript Tag 3?

Personalize Content with Contentful

Target Anonymous Users on Facebook