Product Updates / Tuesday, November 19, 2019

Trigger Emails at the Best Time with SendGrid

Lytics now supports a new tactic for Experiences with SendGrid. Trigger a transactional email to be sent to users who are entering the audience for your Experience, whether that be stand-alone, or in the context of a Journey.

These Experiences are excellent candidates for Delivery Optimization in order to ensure that your emails are delivered at the optimal time for the user to engage.

For a more personalized experience, you can also opt to include Lytics content recommendations in the payload sent to SendGrid to populate your email with personalized content for each user.

For more information, see the complete SendGrid Triggered Emails documentation.