Product Updates / Friday, January 24, 2020

Target Anonymous Users on Facebook

Extend your customer acquisition efforts by targeting anonymous web users with personalized messaging on Facebook. Now built into Lytics Experiences, you can dynamically sync Website Custom Audiences containing anonymous users to Facebook when they visit your site.

Lytics captures rich behavioral data for all users, including anonymous visitors, which allows you to refine your targeting for an improved customer experience and return on ad spend (ROAS). Check out our Facebook Experiences documentation to learn more.

Facebook Web Traffic Audience