Product Updates / Wednesday, December 18, 2019

Optimize Mailchimp Campaigns

We are happy to announce that Mailchimp is now a built-in provider for Lytics Experiences. Running your Mailchimp campaigns as Lytics Experiences in the Journey Canvas ensures that your emails are delivered to the right users at the right time based on their status in your customer journey.

Your Mailchimp campaigns and automations are now available to import and configure in Lytics. This opens up new use cases such as on-site lead generation with newsletter campaigns, triggered workflows, transactional emails, and more. For more information, see our Mailchimp documentation.