Product Updates / Wednesday, August 24, 2022

Meta Conversion API Enhancements & Amazon Redshift Audience Export

Meta Conversion API Enhancements

A few weeks ago we made updates to the Facebook CAPI integration to support Facebook’s full range of conversion event types. We've taken additional steps to optimize the integration for various use cases and compatibility with FB analytics capabilities. This release includes:

  • Support for FB Event ID which enables deduplication of offline and online conversion events
  • Support for all supported FB user data fields which helps optimize match rates on conversion data

Reach out to your Lytics contact to ensure your strategy for data imported into Lytics is optimized for use with the Facebook Conversion API.

Amazon RedShift Audience Export

We're excited to announce support for Amazon RedShift Audience Export. This rounds out our integration capabilities with RedShift.