Product Updates / Wednesday, September 1, 2021

Introducing Lytics Cloud Connect

We are thrilled to announce Cloud Connect, a new reverse ETL (extract, transform, load) solution from Lytics. Cloud Connect allows you to run standard SQL queries from Lytics against your data warehouse and send audience membership results directly to downstream marketing tools or into your Lytics audience builder.


Cloud Connect unlocks a variety of use cases that have been historically difficult for marketers, including time window segmentation, B2B and Account-Based Marketing, reaching customers based on Lifetime Value (LTV) calculations, and more.

Lytics Cloud Connect is currently in beta. If you are an existing customer, partner, or prospect interested in getting early access, please sign up for our beta program.

See the following for more information: