Product Updates / Wednesday, March 2, 2022

Introducing Amazon DSP Hashed Email

Our Amazon DSP Export integration has historically relied on cookie matching. As of today Hashed Email can be used as an identifier in addition to cookies. New documentation is available for the required Upload Hashed Identifiers process which must be live for 7 days before audiences can be exported using email.

Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display and video ads at scale. You can connect Lytics with Amazon DSP to leverage the behavioral scoring, content affinities, and Insights from Lytics to improve your targeting for Amazon ads.