Product Updates / Tuesday, April 7, 2020

Export Audiences to Amazon DSP

Drive conversions and decrease ad spend by targeting Lytics audiences through Amazon Advertising. Our new integration allows you to export Lytics audiences to Amazon DSP, a demand-side platform for programmatically buying display and video ads at scale. amazon dsp audience export

The combination of this export workflow with the Amazon cookie sync using the Lytics JavaScript Tag enables you to create powerful audiences that leverage Lytics behavioral scoring and content affinities for both anonymous and known users.

Find out more about the Amazon DSP integration.