Product Updates / Friday, October 25, 2019

Activate SFMC Journeys with Lytics

Optimize the conversion of your Salesforce Marketing Cloud Journeys using Lytics! Salesforce Marketing Cloud (SFMC) is now a built-in provider for Lytics Experiences, making it even easier to monitor performance and activate Journeys within the Lytics Journey Canvas.

Trigger or blast emails through Salesforce Marketing Cloud based on user data enriched by Lytics with cross-channel behavior, content affinities, and more. For details on how to seamlessly create your campaigns between Lytics and Salesforce Marketing Cloud, see our documentation.

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