Product Updates

Highlights of recent improvements made to Lytics in order of their release. Whether you're new to Lytics or a long-time user, visit this list to stay up-to-date on the latest features and content that will help you deliver personalized marketing.

Focus on what matters: Marketing Goals

Wednesday, September 2, 2020

Based on customer feedback, and the future direction we envision for our platform, the feature that was formerly known as Journeys is now Goals. We’ve updated our core app navigation for a more intuitive experience and to better convey the value Lytics provides to your organization.


Improved Lytics Managed SFTP

Monday, July 13, 2020

We have started using a new service to provide our SSH File Transfer Protocol (SFTP) service for your Custom Integrations. This update allows for more fine-grained user access control and permission management.


New connections to Google Ads and Taboola

Wednesday, June 3, 2020

We’ve streamlined your ability to connect to one of the largest ad networks by releasing a native integration with Google Ads in the Lytics Journey Canvas. Additionally, we’ve added an integration with Taboola so you can export Lytics audiences to engage relevant users with your Taboola ads.


Introducing Journey and Experience Manager Roles

Thursday, May 28, 2020

Enable more users within your marketing organization to create personalized Experiences and cross-channel Journeys within Lytics. We’ve added two new roles that give access to our Journey and Experience activation features.


Monitor your Account Usage

Tuesday, May 12, 2020

You can now easily track how many events are being sent to your Lytics account within the UI. This new Account Usage tool provides visibility to help you ensure your data imports are working as expected and proactively identify any outlier events that may need investigation.


Export Audiences to Amazon DSP

Tuesday, April 7, 2020

Drive conversions and decrease ad spend by targeting Lytics audiences through Amazon Advertising. Our new integration allows you to export Lytics audiences to Amazon DSP, a demand-side platform for programmatically buying display and video ads at scale.


Prioritize Audiences for Insights

Friday, March 27, 2020

You can now request custom audiences to be prioritized for generating Insights. Lytics also added two Insights to enable better tracking of your campaigns.


New Insights coming to your account

Wednesday, March 4, 2020

Making data-driven decisions with Lytics is easier than ever with new Insights available. Lytics Insights provide a way to connect the data you have with the decisions you are making for marketing campaigns.


Personalize Content with Contentful

Wednesday, February 12, 2020

Lytics now integrates with Contentful to support a new workflow for creating and delivering personalized marketing campaigns. Author your campaign content in Contentful and let Lytics act as the decisioning layer to provide the best content for an individual user.


What's new with JavaScript Tag 3?

Tuesday, February 4, 2020

To provide more control and capabilities for our clients, we have launched a new version (3.0) of our JavaScript Tag. The new tag was beta tested in 2019, and is now available for all our clients via the Lytics UI.


Target Anonymous Users on Facebook

Friday, January 24, 2020

Extend your customer acquisition efforts by targeting anonymous web users with personalized messaging on Facebook. Now built into Lytics Experiences, you can you can dynamically sync Website Custom Audiences containing anonymous users to Facebook when they visit your site.


Optimize Mailchimp Campaigns

Wednesday, December 18, 2019

We are happy to announce that Mailchimp is now a built-in provider for Lytics Experiences. Running your Mailchimp campaigns as Lytics Experiences in the Journey Canvas ensures that your emails are delivered to the right users at the right time based on their status in your customer journey.


Trigger Emails at the Best Time with SendGrid

Tuesday, November 19, 2019

Lytics has extended our SendGrid integration to support a new tactic for Experiences. You can now import and activate SendGrid transactional email templates as Lytics Experiences that can be run as stand-alone initiatives or as part of a Journey.


Activate Salesforce Marketing Cloud Journeys with Lytics

Friday, October 25, 2019

Optimize the conversion of your Salesforce Marketing Cloud Journeys using Lytics! Salesforce Marketing Cloud (SFMC) is now a built-in provider for Lytics Experiences, making it even easier to monitor performance and activate Journeys within the Lytics Journey Canvas.


Introducing Lytics Solutions

Friday, October 11, 2019

Check out the new Solutions content we've added to Learn Lytics. Get an overview of how Lytics helps solve the main challenges within your marketing workflow through unified data, actionable Insights, managing cross-channel customer Journeys, and activating personalized Experiences.


Announcing Product Updates

Tuesday, September 17, 2019

Here at Lytics, we're excited to start sharing product updates about new features and notable improvements! Look out for notifications when you log into Lytics that will point you to a summary of what’s new.