Product Updates

Highlights of recent improvements made to Lytics in order of their release. Whether you're new to Lytics or a long-time user, visit this list to stay up-to-date on the latest features and content that will help you deliver personalized marketing.

Meta Conversion API Enhancements & Amazon Redshift Audience Export

Wednesday, August 24, 2022

Meta Conversion API Enhancements & Amazon Redshift Audience Export


First Party Modeled Audiences powered By Google

Thursday, July 14, 2022

Introducing First Party Modeled Audiences powered By Google. Expand reach in Google to users who look like your highly targeted Lytics Audiences.


Introducing Twitter Ads Export

Friday, May 20, 2022

Introducing Twitter Ads as our newest ads platform Destination.


Further Account Usage Breakdown

Wednesday, March 23, 2022

Today Lytics is sharing an update to the Account Usage metrics in the Account Settings section of Lytics.


Introducing Amazon DSP Hashed Email

Wednesday, March 2, 2022

We're excited to introduce Hashed Email as a user identifier for our Export integration with Amazon DSP.


Additions to HubSpot and BigCommerce Integrations

Thursday, January 13, 2022

We recently added Import capabilities to our HubSpot integration as well as an audience export to our BigCommerce integration.


New Integrations are Live!

Wednesday, October 27, 2021

Today we're excited to announce Redshift and Azure data warehouse connections for Cloud Connect, updates to our UID 2.0 integration as well as UID 2.0 support with TheTradeDesk, and new integrations with Google and Mapp.


Announcing New Integrations

Tuesday, September 14, 2021

Today we're excited to announce new integrations with BigCommerce, TikTok, and Redshift, as well as a few enhancements to integrations with Azure and Shopify.


Introducing Lytics Cloud Connect

Wednesday, September 1, 2021

We are thrilled to announce Cloud Connect, a new reverse ETL (extract, transform, load) solution from Lytics. Cloud Connect allows you to run standard SQL queries from Lytics against your data warehouse and send audience membership results directly to downstream marketing tools or into your Lytics audience builder.


Create Brand-Specific Affinities

Tuesday, July 6, 2021

Lytics is introducing Affinities to help you better manage and leverage the Topics in your account. With this release, you can now create an Affinity to group related Topics into a targetable unit. This enables your marketing team to curate brand-specific Affinities that are reusable across campaigns.


Export Audiences to Klaviyo

Tuesday, May 18, 2021

Leverage Lytics audiences to deliver highly effective and relevant email marketing in Klaviyo. Our new integration allows you to export Lytics behavioral audiences along with audiences you build in Lytics directly to Klaviyo, a leading email marketing system for the e-commerce space.


Streamlining Jobs Management

Wednesday, February 10, 2021

We’ve made a series of improvements to the integrations section of Lytics, and are pleased to release a new step-by-step flow for creating, editing, and duplicating jobs. This latest release brings all the changes together to simplify and enhance the process of importing, exporting, and enriching your data through Lytics.


Authorizations Get an Upgrade

Tuesday, January 5, 2021

We've made significant improvements to the process of creating and maintaining your authorizations. These changes come as the second iteration in our series of updates to the Lytics integrations section.


Announcing New Behavioral Scores

Monday, December 21, 2020

We’re pleased to announce new behavioral scores powered by Lytics data science have been added to all accounts. These new scores enable better Lookalike Model performance by providing more nuanced and robust ways to capture user behavior patterns. When leveraging these scores, you may experience up to a 10% improvement in model accuracy.


Security Update for Integrations using Lytics IP Address

Wednesday, December 2, 2020

Currently for some integrations, third parties are relying on source IP addresses of Lytics egress network traffic. For improved security, maintainability, and reliability, we are replacing the mechanism responsible for routing this traffic. After this replacement, the single IP address previously used will be deprecated, and eight new IP addresses will be used instead.


Managing Integrations Made Easier

Wednesday, November 11, 2020

We're introducing four new views that bring a new level of ease and accessibility to managing your integrations with Lytics. This release is the first in a series of improvements that will streamline your day-to-day workflows of authorizing providers and creating jobs to import, export, and enrich your customer data between Lytics and other marketing tools.


New data science tools at your fingertips

Thursday, October 1, 2020

You now have access to a whole new toolkit of data science features in the Lytics UI. With the launch of Lytics Lookalike Models and Predictive Audiences, we are thrilled to introduce a new section called the Laboratory, which will serve as a hub for your marketing team to get hands-on with data science.


Focus on what matters: Marketing Goals

Wednesday, September 2, 2020

Based on customer feedback, and the future direction we envision for our platform, the feature that was formerly known as Journeys is now Goals. We’ve updated our core app navigation for a more intuitive experience and to better convey the value Lytics provides to your organization.


Improved Lytics Managed SFTP

Monday, July 13, 2020

We have started using a new service to provide our SSH File Transfer Protocol (SFTP) service for your Custom Integrations. This update allows for more fine-grained user access control and permission management.


New connections to Google Ads and Taboola

Wednesday, June 3, 2020

We’ve streamlined your ability to connect to one of the largest ad networks by releasing a native integration with Google Ads in the Lytics Journey Canvas. Additionally, we’ve added an integration with Taboola so you can export Lytics audiences to engage relevant users with your Taboola ads.


Introducing Journey and Experience Manager Roles

Thursday, May 28, 2020

Enable more users within your marketing organization to create personalized Experiences and cross-channel Journeys within Lytics. We’ve added two new roles that give access to our Journey and Experience activation features.


Monitor your Account Usage

Tuesday, May 12, 2020

You can now easily track how many events are being sent to your Lytics account within the UI. This new Account Usage tool provides visibility to help you ensure your data imports are working as expected and proactively identify any outlier events that may need investigation.


Export Audiences to Amazon DSP

Tuesday, April 7, 2020

Drive conversions and decrease ad spend by targeting Lytics audiences through Amazon Advertising. Our new integration allows you to export Lytics audiences to Amazon DSP, a demand-side platform for programmatically buying display and video ads at scale.


Prioritize Audiences for Insights

Friday, March 27, 2020

You can now request custom audiences to be prioritized for generating Insights. Lytics also added two Insights to enable better tracking of your campaigns.


New Insights coming to your account

Wednesday, March 4, 2020

Making data-driven decisions with Lytics is easier than ever with new Insights available. Lytics Insights provide a way to connect the data you have with the decisions you are making for marketing campaigns.


Personalize Content with Contentful

Wednesday, February 12, 2020

Lytics now integrates with Contentful to support a new workflow for creating and delivering personalized marketing campaigns. Author your campaign content in Contentful and let Lytics act as the decisioning layer to provide the best content for an individual user.


What's new with JavaScript Tag 3?

Tuesday, February 4, 2020

To provide more control and capabilities for our clients, we have launched a new version (3.0) of our JavaScript Tag. The new tag was beta tested in 2019, and is now available for all our clients via the Lytics UI.


Target Anonymous Users on Facebook

Friday, January 24, 2020

Extend your customer acquisition efforts by targeting anonymous web users with personalized messaging on Facebook. Now built into Lytics Experiences, you can you can dynamically sync Website Custom Audiences containing anonymous users to Facebook when they visit your site.


Optimize Mailchimp Campaigns

Wednesday, December 18, 2019

We are happy to announce that Mailchimp is now a built-in provider for Lytics Experiences. Running your Mailchimp campaigns as Lytics Experiences in the Journey Canvas ensures that your emails are delivered to the right users at the right time based on their status in your customer journey.


Trigger Emails at the Best Time with SendGrid

Tuesday, November 19, 2019

Lytics has extended our SendGrid integration to support a new tactic for Experiences. You can now import and activate SendGrid transactional email templates as Lytics Experiences that can be run as stand-alone initiatives or as part of a Journey.


Activate Salesforce Marketing Cloud Journeys with Lytics

Friday, October 25, 2019

Optimize the conversion of your Salesforce Marketing Cloud Journeys using Lytics! Salesforce Marketing Cloud (SFMC) is now a built-in provider for Lytics Experiences, making it even easier to monitor performance and activate Journeys within the Lytics Journey Canvas.


Introducing Lytics Solutions

Friday, October 11, 2019

Check out the new Solutions content we've added to Learn Lytics. Get an overview of how Lytics helps solve the main challenges within your marketing workflow through unified data, actionable Insights, managing cross-channel customer Journeys, and activating personalized Experiences.


Announcing Product Updates

Tuesday, September 17, 2019

Here at Lytics, we're excited to start sharing product updates about new features and notable improvements! Look out for notifications when you log into Lytics that will point you to a summary of what’s new.