Lytics Web Personalization is a robust product that allows you to present tailored website messaging to specific users of your audience. It's easy to create lead gen forms, recommended articles, and promotions, which can be displayed in-line, as overlays, or announcement bars. More advanced users can leverage the PathforaSDK to create richer personalizations that go beyond what is possible in the Lytics UI.
Some common uses of Lytics Web Personalization are:
Lytics Web Personalization is, at its core, a product that allows you to serve different web experiences to users from different audiences. With the campaign editor, you can design a widget, pick an audience, pick display criteria, and then publish your campaign. Once your campaign is running, Lytics will report on conversions and impressions. You can even create sudiences based on campaign conversion data, allowing you to string campaigns together for richer personalization.
The four types are:
Thanks to the expressive nature of Lytics audiences, these four different campaign types offer a lot of mileage.