Advertising with Lytics
Lytics audiences enable you to up level your marketing ads by targeting your ads to rich-cross channel audiences based off of their behavior and/or interests.
Reach the Right People Using Lytics
Lytics custom audiences are extremely powerful when used as the target of an ads campaign. Get started with building effective audiences for ads which can be pushed out to any of your ad tools.
Using Lytics with Facebook Lookalike Audiences
Learn how to combine Lytics audiences with Facebook Lookalike to extend your rich, cross-channel audiences to new Facebook users with similar characteristics.
Increase Conversions with Lytics and Facebook Lookalike
Create a Lytics audience of your top purchasers in Lytics for use as the source audience in a Facebook Lookalike. Using a highly targeted Lytics audience in a Facebook lookalike ad campaign can highly increase conversions.
Promote Relevant Content to Users based on their Interests
Build a Lytics audience of users based on their their interest in topics across your website. Push the audience to Facebook for use in your next promotional ad campaign.
Optimize Remarketing Spend
Learn how to use Lytics data science scores to build a more effective remarketing audience to export to your ad networks.
Web Personalization with Lytics
Learn how to leverage Lytics web personalization campaigns to deliver more personalized experiences to your web users and drive engagement and conversions.
Grow Your Email Marketing List
Learn how to construct a Lytics personalize campaign to target valuable users and collect emails to be used in your marketing lists.
Deliver Targeted Content
Using Lytics Recommend Content web campaigns you can create one-to-one experience for your customers to expose them to new content that they are likely to engage with based on their interests.
Email Personalization With Lytics
Lytics works with a number of email service providers to support list syncing, content recommendations, personalization, timely triggered emails, and more.
Lytics can help your company become GDPR compliant and ensure that user data is protected and only collected if consent is given.
Supporting GDPR with Lytics
Learn how Lytics can support privacy and data compliance for GDPR with consent, access to consumer data, and ability to erase consumer data.
Use Lytics with GTM to Manage Customer Consent