Documentation / Product / Integrations / Yahoo Ads

Yahoo: Partner Match

Add a Partner Identifier to your users (PXID) to use across the yahoo platform.

Integration Details

This integration utilizes the Yahoo Data X API to send user match data to Yahoo. Once the export is started the job will:

  1. Add users in the Lytics audience to a batch of users to send to Yahoo
    • if user is missing a PXID, a new one will be generated.
    • if using EMAIL as the identifier, and the identifier is not a valid SHA256 hash, the identifier will be hashed then added to the batch.
  2. Push the batch to DataX Partner match
  3. PXIDs will be sent to the Lytics yahoo_partner_match stream allowing the ID to be joined to the Lytics user profile.
  4. Repeat steps 1-3 every 10 minutes.


The following fields are included in the default mapping of the yahoo_partner_match stream:

Source FieldLytics User FieldDescriptionType
emailemail unique idEmailstring
gpadvidgoogle_aidCurrent Google Advertising IDstring
hashed_emailemail_hash_sha256Hashed Email Address (SHA 256)string
idfaidfaCurrent IDFAstring
ixidyahoo_idYahoo Cookie IDstring
pxidyh_pxidYahoo PXIDstring
gpadvidgoogle_aids unique idGoogle Advertising IDs[]string
idfaidfas unique idIDFAs[]string
zip4zip4ZIP + 4string


Follow these steps to set up and configure an export job for Yahoo in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

  1. Select Yahoo from the list of providers.
  2. Select the export job type from the list.
  3. Select the Authorization you would like to use or create a new one.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. Select the audience to export.
  7. Complete the configuration steps for your job.
  8. From the Identifier Type input, select the type of identifier used to identify users.
  9. From the Email Field input, select the field that contains the identifier to tie to the PXID.
  10. (optional) In the PXID text box, select the field that contains the PXID to use for partner matching, if left empty new PXIDs will be generated.
  11. Click the Start Job button to start the job.