Documentation / Product / Integrations / Wistia

Wistia: Import Activity

Import Wistia video activity to add video viewing behavior data to your user profiles in Lytics. Once imported, this data enables you to target users based on their video viewing habbits in your multi-channel marketing experiences orchestrated by Lytics.

Integration Details

  • Implementation Type: Server-side.
  • Implementation Technique: REST API.
  • Frequency: Hourly batch.
  • Resulting data: New user profiles for Wistia users not already tracked in Lytics. Or new user fields containing video activity data for users profiles that already exist in Lytics.

This integration utilizes the Wistia Stats API to retrieve event data:

  1. Request activity data from the last hour.
  2. Calculate the time viewed for viewing session.
  3. Ingest the data in the Lytics data stream wistia_activity.


The following fields are included in the default mapping of the wistia_activity stream:

Source FieldLytics User FieldDescriptionType
countrywistia_countryWistia Last Viewed Countrystring
regionwistia_stateWistia Last Viewed Statestring
duration_viewedwistia_duration_viewedWistia Last Viewed Durationnumber
media_namewistia_media_namesWistia Viewed Media Names[]string
conversion.last_namelast_nameLast Namestring
citywistia_cityWistia Last Viewed Citystring
media_id, percent_viewedwisita_media_percentWisita Viewed Media Percentmap[string]number
conversion.first_namefirst_nameFirst Namestring
orgwistia_orgWistia Last Viewed Orgstring
percent_viewedwistia_percent_viewedWistia Last Viewed Percentnumber
media_idwisita_media_idsWistia Viewed Media IDs[]string
media_id, duration_viewedwistia_media_duationWistia Viewed Media Durationmap[string]number
visitor_keywistia_visitor_key unique idWistia Visitor Keystring
conversion_data.emailemail unique idEmail Addressstring


Follow these steps to set up and configure an import of Wistia data in the Lytics platform.

  1. Navigate to the Integrations page and select the Wistia tile. wistia tile 215
  2. Select Import Wistia Activity.
  3. Select the Authorization you would like to use.
  4. (Optional) Set the Start Date text input to start importing Wistia activity data from this date. Please use the format yyyy-mm-dd (e.g. 2019-03-27). If left empty, only new viewing activity will be pulled in.
  5. Keep the Keep Updated checkbox selected to continually pull in activity data.
  6. Click the Start Import button to start the workflow. wistia import

Data should be available on Lytics in the wistia_activity stream and user profiles within an hour.