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Wistia Overview

Wistia is a video-hosting platform for businesses. Wistia provides advanced analytics such as heatmaps, engagement graphs, and A/B testing, as well as lead generation tools inline annotations including email capture and marketing CTAs to engage and convert customers during their video experience.

Importing Wistia video activity will enrich Lytics user profiles with video viewing behavior and conversion data. This data can inform targeting for your cross-channel marketing Experiences with Lytics Journey Canvas or stand-alone ads, email, web, or mobile campaigns.

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