Unified ID 2.0 Overview
Unified ID 2.0 is an identifier created using user's PII like email. The new Unified ID2.0 will provide advertisers/publishers a new privacy-conscious targeting ID.
This integration allows you to enrich your existing Lytics user profiles and acquire Unified ID 2.0 for users that have an email or hashed email. Use the new imported ID to send it to various ad platforms to target users.