Documentation / Product / Integrations / The Trade Desk

The Trade Desk Overview

The Trade Desk is an advertising platform that you can use to create and manage digital advertising campaigns across display, TV, video, audio, and more.

This integration allows you to leverage audiences that have been enriched with cross-channel behavior, data science scores, and content affinities on Lytics for improved targeting in your advertising campaigns on The Trade Desk.

Using the Lytics Canvas, you can manage the cross-channel customer lifecycle and use Trade Desk Ad Groups as your advertising touchpoint.

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