Documentation / Product / Integrations / The Trade Desk

The Trade Desk: Enrich Users

Enrich Lytics users to add The Trade Desk UID to their user profile. Use this UID to identify consumers to target with more relevant ad campaigns.

Integration Details

This integration utilizes The Trade Desk Unified ID 2.0 to obtain and import UID for Lytics Users. Please refer to the Trade Desk documentation on Unified ID to learn more about it.

Each job run will proceed as follows:

  1. Creates a temporary Lytics Audience with users that have email or email hash configured during job creation.
  2. Sends the email or email hash to Unified ID endpoint to acquire the user's UID. Users are enriched every minute or when the queue reaches 1000 users.
  3. Sends user UID data in stream thetradedesk_uid_enrich so that it can be mapped as a user profile field.


The following fields are included in the default mapping of the thetradedesk_uid_enrich stream:

Source FieldLytics User FieldDescriptionType
emailemail unique idEmail Addressstring
email_hash_sha256email_hash_sha256Hashed Email Address (SHA 256)string
uid_advertising_idttd_advertising_idTheTradeDesk Advertising IDstring
uid_bucket_idttd_bucket_idBucket ID for TheTradeDesk Advertising IDstring


Follow these steps to set up and configure an enrich job for The Trade Desk in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

  1. Select The Trade Desk from the list of providers.
  2. Select the job Enrich Lytics Users to Acquire The Trade Desk Advertising ID from the list.
  3. Select the authorization you would like to use or create a new one.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. From the Email Field input, select the Lytics user email field that will be mapped to The Trade Desk UID. Either Email Field or Email Hash Field (SHA 256) must be selected.
  7. From the Email Hash Field (SHA 256) input, select the Lytics user email hash field that will be mapped to The Trade Desk UID. NOTE: If you select both Email or Email Hash field, Email field will take precedence if both fields are present.
  8. Click the Start Enrich button to start the job. ttd-uid-enrich