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Segment Overview

Segment is a platform that collects, stores, and routes customer data to various other tools. Segment's connections allow you to collect and standardize data, while their protocols can help you validate and cleanse data.

Combine Segment and Lytics to add predictions to your marketing data management. You can install the Lytics tag via Segment as a data destination, or export your Lytics behavior-based audiences to route to multiple tools or executions via Segment's integrations.

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