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Salesforce Marketing Cloud: Trigger Journey

Push users into a Marketing Cloud journey when users enter a Lytics audience to send event-driven, responsive campaigns across any channel.

Integration Details

This integration utilizes the SOAP and REST APIs to push data to a Marketing Cloud journey. When the export is started the workflow will:

  1. As users enter the selected Lytics audience, a Marketing Cloud journey event is fired with the selected user data being mapped to data fields.

Fields

There are two required fields, ContactKey and EventDefinitionKey, that are selected in configuring the workflow and sent to the Marketing Cloud journey. Additional Lytics user fields can be mapped to Marketing Cloud journey data fields when setting up the workflow.

Configuration

Follow these steps to set up and configure the export to a Marketing Cloud journey in the Lytics platform.

  1. Navigate to the Integrations page and select the Marketing Cloud tile. sfmc tile
  2. Select Trigger Journey from the list of workflows.
  3. Identify the authorization you would like to use and click Select.
  4. From the Audience input, select the Lytics audience to send to Marketing Cloud.
  5. Select the Event Definition to select the Marketing Cloud Event Definition to write to. This selection is populated from Marketing Cloud.
  6. From the Map Fields , select all the fields to send to Marketing Cloud by mapping the Lytics user profile field on the left to the Marketing Cloud field on the right.
  7. From the Contact Key input, select the mapped field from above that contains the ID that uniquely identifies a Marketing Cloud subscriber.
  8. From the Audience Field input, select a field to write the additional Lytics audiences to.
  9. From the Additional Audience Membership input, select additional Lytics audiences to send to the Audience Field specified above. Audience slugs will be sent concatenated by a comma, field may be limited by size
  10. From the Existing Users checkbox, trigger events for users who already exist in the selected Lytics audience. The default option is to leave this unchecked and only initiate events as users enter the Lytics audience from the start of the work onward. However, to send events for all the users that are currently in the Lytics audience, check this checkbox. sfmc triggerjournery
  11. Click Start Export.

This export will run continuously until it is terminated by a user. For every new user that enters the chosen Lytics audience, the selected data will be written to the Marketing Cloud trigger journey data extension within a couple of minutes.