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Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud is a digital marketing platform that allows you to create and manage marketing relationships and campaigns with customers.

Connecting Lytics and Salesforce Marketing Cloud allows you to export Lytics audience membership to a data extension or trigger an event definition journey in real-time, and receive activity data in Lytics for further segmentation.

The Lytics Journey Canvas supports Salesforce Marketing Cloud Experiences. Using Lytics to enrich user data with cross-channel behavior and content affinities, you can send responsive campaigns through Salesforce Marketing Cloud. Read the Journey Canvas documentation for more information.

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