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Salesforce Overview

Salesforce is a Customer Relationship Management (CRM) platform that is designed to help you sell, service, analyze, and connect with your customers.

Integrating Lytics with Salesforce allows you to import leads and opportunities to merge your CRM data with rich behavioral data in Lytics to gain a more complete view of your customers. Engage your users with messages on any channel based on their status in your sales cycle. You can also export any Lytics user fields such as behavioral scores and content affinities to qualify and sort your leads in Salesforce.

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