Radar Overview

Radar is a location context platform for location-based targeted app experiences. Radar data can be used to serve personalized experiences in real-time based on a user's current surroundings.

Integrating Radar and Lytics enables you to access Radar's real-time location data in Lytics profiles and audience definitions. With Lytics Experiences powered by audiences using Radar data, you can deliver multi-channel experiences based on location in real-time such as email or mobile push.

The Radar event integration sends user and activity data to Lytics.