Pardot: Import Audiences and Activity Data

Import your Pardot prospects, prospect accounts, opportunities, visitors, visitor activities, and lists into Lytics. You can use this detailed data to build and refind your existing Lytics audience to power better, cross-channel campaigns.

• Integration Details
• Fields
• Configuration

• Implementation Type: Client-side
• Implementation Technique: REST API
• Frequency: Batch every hour. Real-time
• Resulting data: User profiles and User fields

This integration utilizes Salesforce Pardot APIs to import audiences and activity data. Once the import is started, the job will:

1. Fetch Prospects.
2. Fetch List Members.
3. Fetch Opportunities.
4. Fetch Prospect Accounts.
5. Fetch Visitors.
6. Fetch Visitor Activity.
7. If the job is configured to update continuously, the job will sleep. Otherwise, the job will complete.

All the above user and activity data can be configured to start at a specified date. Otherwise, the default will be to fetch data from the last 90 days.

The following fields are included in the default mapping of the pardot_lists stream:

The following fields are included in the default mapping of the pardot_opportunities stream:

The following fields are included in the default mapping of the pardot_prospects stream:

The following fields are included in the default mapping of the pardot_prospect_accounts stream:

The following fields are included in the default mapping of the pardot_visitor_activity stream:

The following fields are included in the default mapping of the pardot_visitors stream:

Follow these steps to set up and configure an import job for Pardot in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

1. Select Pardot from the list of providers.
2. Select the import job type from the list.
3. Select the Authorization you would like to use or create a new one.
4. Enter a Label to identify this job you are creating in Lytics.
5. (Optional) Enter a Description for further context on your job.
6. Complete the configuration steps for your job.
7. (optional) From the Timezone input, select timezone for Pardot account.
8. (optional) Select the Keep Updated checkbox, to import continuously.
9. (Optional) Toggle Show Advanced Options.
10. (optional) In the List Membership Since text box, enter the earliest date from which to import list membership. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
11. (optional) In the Prospects Since text box, enter the earliest date from which to import prospects. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
12. (optional) In the Opportunities Since text box, enter the earliest date from which to import opportunities. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
13. (optional) In the Prospect Accounts Since text box, enter the earliest date from which to import prospect accounts. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
14. (optional) In the Visitors Since text box, enter the earliest date from which to import visitors. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
15. (optional) In the Visitor Activity Since text box, enter the earliest date from which to import visitor activity. RFC3339 formatted (i.e. YYYY-MM-DDThh:mm:ss+00:00).
16. Click the Start job button to start the job