Oracle Marketing Cloud: Eloqua Overview
Oracle Marketing Cloud: Eloqua is a business-to-business (B2B) marketing automation tool that supports lead scoring and email marketing campaigns.
Integrating Lytics with Oracle Eloqua allows you to import your Oracle Eloqua contacts and activity data into Lytics to build rich, cross-channel audiences. You can also export audiences of users to Eloqua for more precise targeting on your email marketing campaigns.