Marketo Overview
Marketo is a marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.
Connect Marketo and Lytics to import Marketo's robust lead information, including profile and activity data, into Lytics. You can also export Lytics audiences enriched with cross-channel data and behavioral scoring to Marketo.
This integration allows you to give high-value prospects a more targeted experience, follow up on unresponsive leads with a Facebook ad, or make your media spend more efficient by removing leads that you already have from lead generation activities.