Documentation / Product / Integrations / Marketo

Marketo: Export Audiences

Export Lytics audiences to Marketo to refine your targeting and personalization efforts for high-value prospects.

Integration Details

  • Implementation Type: Server-side.
  • Implementation Technique: REST API and File Based Transfer.
  • Frequency: Batch.
  • Resulting data: All users in the selected audience will be scanned. User fields will be written to a CSV file in a format expected by Marketo. The file is transmitted via the /bulk/v1/leads endpoint, processed by Marketo and converted into leads in your Marketo account.

This integration utilizes the Marketo REST API to send user data. Once the export is started the job will:

  1. Scan the audience you wish to export.
  2. For each user in the audience, write that user's email and any mapped fields to a CSV file.
  3. Transmit the file to Marketo via the /bulk/v1/leads. If errors are encountered, the export will retry transmission after 15 minutes.
  4. If the export is configured to run continuously, steps 1 through 3 will be executed every 24 hours.

Fields

By default, Lytics exports the following fields to Marketo:

Lytics User FieldDescriptionMarketo FieldType
emailEmail AddressEmailstring

Configuration

Follow these steps to set up an export job for Marketo. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

  1. Select Marketo from the list of providers.
  2. Select the Export Audiences from the list.
  3. Select the Authorization you would like to use or create a new one.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. Select the Source Audience to export.
  7. Select the Identifier Field to identify users in Lytics and Marketo.
  8. Select the Field Mappings to map Lytics fields to Marketo fields.
  9. (Optional) Select the Destination List to configure where Marketo fields will be exported. marketo export config
  10. (Optional) Toggle Show Advanced Options (if applicable).
    1. (Optional) Select the Audience Membership Field to configure the field name where audience membership information will be stored in Marketo.
    2. (Optional) Select Keep Updated to run this export continuously.
    3. Select the Time of Day to start the export.
    4. Select the Timezone for the Time of Day.
  11. Click Start Export.

marketo exportleads advanced