Documentation / Product / Integrations / Marketo

Marketo: Export Leads

Export Lytics audiences to Marketo to refine your targeting and personalization efforts for high-value prospects.

Integration Details

  • Implementation Type: Server-side.
  • Implementation Technique: REST API and File Based Transfer.
  • Frequency: Batch.
  • Resulting data: All users in the selected audience will be scanned. User fields will be written to a CSV file in a format expected by Marketo. The file is transmitted via the /bulk/v1/leads endpoint, processed by Marketo and converted into leads in your Marketo account.

This integration utilizes the Marketo REST API to send user data. Once the export is started the workflow will:

  1. Scan the audience you wish to export.
  2. For each user in the audience, write that user's email and any mapped fields to a CSV file.
  3. Transmit the file to Marketo via the /bulk/v1/leads. If errors are encountered, the export will retry transmission after 15 minutes.
  4. If the export is configured to run continuously, steps 1 through 3 will be executed every 24 hours.

Fields

By default, Lytics exports the following fields to Marketo:

Lytics User FieldDescriptionMarketo FieldType
emailEmail AddressEmailstring

Configuration

Follow these steps to set up and configure an audience export to Marketo from the Lytics platform.

  1. Navigate to Marketo in the Integrations section of Lytics. marketo
  2. Select Workflows from the menu on the left.
  3. Select Export Leads from the list of workflows.
  4. Select the authorization you would like to use.
  5. From the Source Audience input, select the Lytics audience you'd like to export to Marketo.
  6. From the Identifier Field input, select the field used to identify users in Lytics and Marketo.
  7. From the Field Mappings selector, map Lytics fields to Marketo fields.
  8. (Optional) From the Destination List input, select where you'd like your leads to end up on Marketo. marketo export config
  9. (Optional) Click on the Show Advanced Options tab to expand the advanced configuration.
  10. (Optional) From the Audience Membership Field input, select the field name where audience membership information will be stored in Marketo.
  11. (Optional) Select the Keep Updated box to continuously run this export.
  12. (Optional) From the Time of Day input, select a time to start export each day.
  13. (Optional) From the Timezone input, select a timezone for the time of day.
  14. Click Start Export to begin the workflow. marketo exportleads advanced