Lytics Experiences supports Mapp marketing campaign single sends. This Experience can be run as stand-alone campaigns such as group emails.
Like all Experience enabled providers, you can import Experiences from Mapp to Lytics. During the import process, you will be asked to select an authorization. Read the Mapp authorization documentation for more information.
Before you can import, you will need to provide the Group ID of the messages you wish to import.
Once you've entered a Group ID, you can import eligible messages as Lytics Experiences.
Mapp Experiences in Lytics support the following tactic:
- Single Send - Sync a Lytics audience for a one-time email blast.
After importing a Mapp Experience you can configure it for activation. This tactic for Mapp Experiences has two configuration steps within the Experience Editor:
- Target - select the target audience for your Experience.
- Configure Mapp - set up how the audience for your Experience will be exported. This step will match the configuration instructions of the following jobs based on tactic:
- Export Audiences for Single Send tactics. The activation will generally function the same as the corresponding job, but without the Audience selection, as that is configured by the Target step in the Experience editor.
Once you've finished configuring the Experience you can save and activate it.
Single Send activation pushes users to a Mapp Group and functions similarly to the Export Audiences. Once exported, the experience audience can be assigned to your message in Mapp.
Single Send Tactics
When you activate this Experience, users will be pushed to a Mapp Group.
- Ensure that a new Group was created and populated in your Mapp account. Navigate to Groups. This Group should have the same name as your Experience in Lytics.
- Next you will assign this Group to your Email Message. Navigate to New Message > Email Message to start a new email message or navigate to Messages > Draft Messages to send out a prepared message. On step 3 of Message Creation, Prepare Sendout, select the new Group under the dropdown Group.
- Proceed with the sending process once your email message is ready.
Experience Metrics are collected for Mapp Experiences by launching an Experience Metrics collection workflow. Metrics are collected every hour for Mapp Messages via the Message getStatistics API.
Lytics metrics are recorded using the following fields provided by the Message getStatistics API:
confirmedOpenerThe number of confirmed people who opened your email message.
uniqueClickersThe number of people who performed a click.
- Conversion Rate:
clickToOpenRateThe percentage of people who open your email message and performed a unique click.
These events are also mapped to the Lytics user fields Reached with Mapp Experience and Converted on Mapp Experience, which are available in the audience builder so that you can create audiences of users who have been reached by or converted on your Mapp Experiences.