Documentation / Product / Integrations / Mailchimp

Mailchimp Overview

Mailchimp is a marketing platform for email campaigns including audience segmentation, content templates, reporting and more.

Integrating Lytics with Mailchimp allows you to import email and other user activity data (such as opens and clicks) or export Lytics' cross-channel, behavioral-driven audiences to build and send personalized marketing campaigns from Mailchimp.

The Lytics Canvas supports Mailchimp Experiences. Use Lytics to enrich your Mailchimp user lists with cross-channel data, behavioral scores, and content affinities to improve campaign engagement and performance.

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