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Lytics Integration Options

If you don’t see your ads or marketing tool in our integrations list we offer the following options to connect with other platforms. With our Integration Options we enable flexibility across the various channels where your data exists and tools to build customized integrations. Lytics Integration Options include:

  • Webhooks
  • Custom Integrations for server to server file transfer
  • Lytics APIs
  • Javascript Tag
  • Data Warehouse Integrations

Read on for details on each option. If you have questions about any of these options or would like to further explore an integration with a specific platform reach out to your Lytics contact.


Webhooks offer one of the simplest and most flexible options for enabling applications to share data. They’re broadly used in the cloud computing world for integrations that can be stood up quickly with a minimal amount of code. The Lytics Webhook integration supports triggered delivery of audience membership (enters and exits) to a destination url where it can be picked up by another application. See our Webhook Documentation for full details.

Server to Server File Transfer

Server to server file transfer is a very common mechanism for data sharing. Lytics Custom Integrations Options enable Lytics to pull or push CSV or JSON formated user data using SFTP (secure file transfer protocol). If you have another platform that also supports SFTP, this integration path helps to automate the process of passing data between your system and Lytics.

In addition to SFTP, Amazon S3 is a very commonly used medium for server to server file transfer. Refer to our Amazon S3 Documentation for data import and export options.

Lytics APIs

Lytics APIs offer options for data import and export with Lytics through server to server REST API calls.

The Lytics Personalization API can be called using a user identifier that already exists on your Lytics User Profiles to return segment membership and additional profile fields.

The Lytics Data Upload API enables near realtime and bulk upload of data into Lytics.

Javascript Layer/JS Tag

The Lytics JS Tag is the default option for client-side (website) data sharing with Lytics. The JS Tag supports delivery of user behavior attributes from your website into Lytics and can also return back to the website user profile data such as audience membership or content recommendations for real time personalization. Refer to our JS Tag Documentation for full details.

Using Your Data Warehouse

If you already use a data warehouse to manage your data this is a great option for data import and export with Lytics. Lytics integrates with Google Big Query, Amazon Redshift, Microsoft Azure, Snowflake and Databricks. Each of these providers offers options for importing data into databases which can then be imported into Lytics using Cloud Connect or our Data Import integrations. Lytics can also export data into each of these data warehouses.