Documentation / Product / Integrations / Lotame

Lotame

Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content. Lotame's global data exchange (LDX) provides you with access to billions of third-party data points with a focus on quality.

When a user lands on a page that has both the Lytics JavaScript tag and Lotame tag, Lytics will initiate a cookie exchange with Lotame in order to mutually identify a user. After Lytics and Lotame have a shared view of a user, Lytics can export audience details to Lotame via a Lytics managed S3 bucket.

Before You Begin

Contact your Lotame account manager to let them know you'll be initiating an audience export to Lytics's S3 bucket.

Initiate cookie exchange

To activate cookie exchange you need to:

Export Audiences to Lotame

Summary
Frequencybatched, hourly
Exports toLotame segment membership
NameLytics audience names as Lotame segments
Identifiersidentified via cookie exchange
Segment Exportsyes
Typeadds and removals

Sending audience membership to Lotame requires some coordination between Lytics and Lotame. Lotame can receive audience membership data in various services. This integration chooses to send audience membership data to a Lytics-managed SFTP server. Lotame will be able to access the SFTP folder.

Get started by following the instructions below.

  1. In Lytics, navigate to the Integrations section and select Lotame.

    lotame-tile

  2. Select Export Audiences.

    select export audiences

  3. In the Audiences drop-down, select the audiences that you'd like to send to Lotame. As users enter or exit the selected Lytics audiences a segment add or remove event will be sent to Lotame.

  4. In the Client folder field, enter a short lowercase name that will name the SFTP folder for this export.
  5. (Optional) Select Send Existing Users to send users who already exist in the selected audiences. If unchecked only new users will be exported to Lotame.
  6. (Optional) Select Export only members and enters to optionally omit exits from the audience export. With this option selected, only enters and members will be exported.
  7. Click Start Export.

Lytics audiences files should appear in the S3 bucket in an hour.

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