Iterable Overview
Iterable is an integrated, cross-channel platform that supports email, mobile, and web touch points.
Integrating Lytics with Iterable allows you to import user and activity data such as clicks and opens to your Lytics user profiles, or export users based on audience membership in real-time to update lists or trigger timely email or push notifications.
The Lytics Canvas supports Iterable email, SMS, Push, and In-app Experiences. Using the Lytics Canvas you can manage the cross-channel customer lifecycle and use Iterable campaigns as your email and mobile touch points.