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Google Display & Video 360 Overview

Google Display & Video 360 (DV360) is an integrated tool that helps you plan, buy, measure, and optimize digital media campaigns as part of the Google Marketing Platform.

Integrating Lytics with Google DV360 enables you to export anonymous Lytics audiences for targeting. Audience sharing with Google DV360 is done through Google Analytics. Lytics passes all public audiences (API enabled) as a Custom Dimension to Google Analytics. Then, audiences can be made in Google Analytics and shared to Google DV360 based on your Lytics audience data.

If you haven't already done so, connect your Google Analytics account to Lytics. You must follow the advanced configuration for setting up Custom Dimensions. Currently this integration can only reach anonymous users. If you’d like to explore options to send email/known fields to DV360, please contact your Account Manager.