Google Cloud Pub/Sub Overview
Google Cloud Pub/Sub is a fully-managed messaging service that lets you send and receive messages in real-time between independent applications.
This integration supports both importing and exporting data using Cloud Pub/Sub in real-time.
Importing data results in a continuous update of new users or existing user profiles supplemented with activity data. This differs from other import integrations that usually only import once every hour or every day. You can then use this data to build and refine your existing Lytics audiences to power better, cross-channel campaigns.
Exporting data results in a continuous update of new and existing user profiles on a Pub/Sub Topic of your choice.